What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Serramonte Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Grateful Dogs Rescue
The Green Gate
Pars Equality Center, Project Night Night, SFSmiles
Love Promise Stories from Serramonte Subaru
Subaru and Serramonte Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Community Partnership: Serramonte Subaru & Affinage Boards - Alham I
This Thanksgiving, Serramonte Subaru proudly partnered with Affinage Boards to support local families in need. Together, we donated seven hearty Thanksgiving meals, bringing comfort, nourishment, and holiday relief to families experiencing food insecurity. The effort was thoughtfully coordinated by Dina Bshara and Alham Isbeih, whose dedication ensured every meal reached a family in need. With the support of Affinage Boards, meals were delivered directly to households, offering dignity, kindness, and a warm celebration during the holiday season. At Serramonte Subaru, giving back reflects the spirit of the Subaru Love Promise — uplifting our neighbors and spreading compassion one meal at a time. This is our Love Promise. This is our Love Promise.
Thanksgiving Love in Action: Supporting Vallejo Families - Toby T
This Thanksgiving, Serramonte Subaru proudly partnered with the Sharky’s Family Foundation to support families in Vallejo, California. The effort was organized by Toby Tayeh and Alham Isbeih, whose dedication and compassion made this community project possible. Together, we donated five hearty Thanksgiving meals to local families facing food insecurity, ensuring they could celebrate the holiday with comfort, nourishment, and a moment of peace. With the help of the Sharky’s Family Foundation, meals were delivered directly to households in need, bringing relief and gratitude during the holiday season. At Serramonte Subaru, giving back is part of our commitment to the Subaru Love Promise, uplifting our community one family at a time. This is our Love Promise.
Where Holiday Magic Begins: Serramonte Subaru and Operation Santa Claus Unite for Children - COLMA P
At Serramonte Subaru, we believe that every child deserves to feel joy, hope, and the excitement of the holiday season. This year, our dealership proudly partnered with Operation Santa Claus, a local toy drive dedicated to supporting families in need within our community. The event was thoughtfully organized by Alham Isbeih and Abraham Jimenez, whose passion for service and commitment to giving back inspired our entire team. Together, they led the effort to gather meaningful gifts, coordinate donations, and ensure every child received something special during the holidays. Serramonte Subaru contributed children’s scooters and Everlast punching bags, chosen to spark imagination, encourage physical activity, and bring smiles to young faces. The scooters brought excitement and adventure to little ones, while the punching bags offered older kids a healthy outlet to build confidence and stay active. As donations were delivered, we witnessed the powerful impact of kindness. Parents expressed heartfelt gratitude, children were filled with excitement, and our dealership family felt honored to share in such a memorable moment of community support. The event truly reflected the Subaru Love Promise — caring for people, lifting spirits, and strengthening our neighborhood. Thanks to the dedication of Alham and Abraham, and the generosity of everyone who participated, the Operation Santa Claus toy drive brought holiday magic to families who needed it most. Their leadership and compassion made this effort possible, and we are proud to have been a part of it. At Serramonte Subaru, we believe that love is more than a word — it’s a promise to serve, uplift, and bring hope where it is needed. We look forward to many more opportunities to give back and continue spreading the Subaru Love Promise throughout our community. This is our Love Promise. This is Serramonte Subaru.
Strengthening Community Together - Alham I
On August 5th, Serramonte Subaru was proud to join the Colma Police Department for National Night Out at Serra Shopping Center. Our team had a great time connecting with local families, participating in the raffle, and handing out back-to-school supplies to support over 50 families as they prepare for the new school year. We value opportunities like this to give back and build strong partnerships with those who keep our community safe. Serramonte Subaru remains committed to being actively involved with the Colma Police Department and local organizations to make a positive impact. Thank you to the Colma Police Department for hosting such a meaningful event—and to everyone who stopped by our table!
A Delivery of Love — Serramonte Subaru’s Journey to Share Warmth and Hope - alham i
As part of the 2025 Subaru Loves to Care initiative, our team at Serramonte Subaru had the opportunity to take part in something greater than ourselves. With boxes of soft, comforting blankets and handwritten “Messages of Hope” in hand, we prepared to deliver not just materials, but messages of strength to patients undergoing treatment at UCSF Medical Center. Behind the scenes, Alham Isbeih, who proudly coordinates this initiative every year on behalf of Serramonte Subaru, led the effort with heart and dedication. Alham’s ongoing commitment to this program ensures that it’s not just a one-time gesture — it’s a lasting tradition of care that our dealership is honored to uphold. Her coordination, warmth, and attention to detail bring this mission to life year after year, reminding us all what it truly means to love and to give. When we arrived at UCSF, we were met by Desiree, a member of the UCSF team whose genuine care turned the delivery into something extraordinary. Together, we created a quiet yet powerful moment — one of connection, community, and compassion. Blankets were stacked. Messages were placed. And for a brief time, the space filled with more than just supplies — it filled with hope. There were no speeches, no spotlight. Just a shared understanding that even in difficult times, kindness can still be delivered. This wasn’t just a drop-off. It was a promise — from our Subaru family to those facing the hardest battles — that they are seen, supported, and surrounded by a community that cares. To Kofo, Tricia, Desiree, and everyone involved — thank you for allowing us to be part of something so meaningful. At Serramonte Subaru, we are proud to carry more than blankets in our vehicles. We carry love, year after year.
Serramonte Subaru Supports Family Giving Tree - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in San Jose, this is a harsh reality. Helping others strengthens communities, which is why Serramonte Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Serramonte Subaru have helped nearly 900,000 children and adults in urgent need. On 02/13/2025, Serramonte Subaru donated 120 coats to Family Giving Tree. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Serramonte Subaru Distributes 120 Trees for Arbor Day with Help from the Arbor Day Foundation - alham i
This past Arbor Day, Serramonte Subaru took a meaningful step toward a greener future by partnering with the Arbor Day Foundation to distribute over 120 trees to members of the local community. Customers were invited to the dealership to pick up a tree to plant at home, contributing to a healthier environment and more vibrant neighborhoods across the region. The initiative was proudly led by General Manager Arash Haidari, alongside Managers Alham Isbeih and Andrew Ratto, who championed the project from start to finish. Their commitment to environmental stewardship and community engagement helped turn the event into a successful and inspiring celebration of Arbor Day. “As a team, we wanted to do more than just mark the day—we wanted to create something lasting,” said Arash Haidari. “Seeing so many customers excited to take part and plant trees reminded us that even small actions can make a big difference.” The event was part of Subaru’s “Loves the Earth” initiative, one of the core pillars of the Subaru Love Promise. Working with the Arbor Day Foundation—one of the world’s largest nonprofit conservation organizations—Serramonte Subaru helped make tree planting more accessible and personal for the community. Each tree distributed has the potential to improve air quality, support local ecosystems, and contribute to long-term environmental health. The enthusiastic participation of customers underscored the shared values that connect the dealership to the people it serves. Serramonte Subaru extends heartfelt thanks to everyone who came out to support the cause and plant for the future. Together, we're growing something that lasts.
A Heartwarming Partnership: Serramonte Subaru and Family Giving Tree - Celeste D
In the heart of East Palo Alto, a day of kindness, collaboration, and community spirit unfolded as the Subaru Loves to Help event took place. At the center of it all were three key players—Serramonte Subaru, Family Giving Tree, and Kelvin and Sherrie Smith, who had worked together to create an event that would bring warmth and hope to the local community. Kelvin Smith, an active member of the Hill-Crest Chaplaincy Outreach Ministries, and his wife Sherrie coordinated the event at the East Palo Alto Senior Center. Their ministry focused on prevention and intervention programs, mentoring young people and guiding them toward positive futures. As winter approached, they recognized the need for warmth in their community, particularly for youth and adults. With that in mind, they organized a jacket drive, knowing it would make a real difference for many local families. Family Giving Tree, led by Celeste Delamore, played a key role in facilitating the connection between Serramonte Subaru and Kelvin and Sherrie’s ministry. Celeste worked closely with Alham Isbeih, the event coordinator at Serramonte Subaru, who took charge of organizing the logistics for the event. Although Alham was not directly overseeing the distribution, she showed up at the senior center to offer her support and ensure everything ran smoothly. On the day of the event, Alham arrived early at the East Palo Alto Senior Center to assist with the setup. While Kelvin and Sherrie took the lead in coordinating the event, Alham's presence was crucial in providing additional support. Her careful planning ensured that volunteers and families were organized and that everything was in place for a successful event. Celeste, from Family Giving Tree, was also on-site, helping with last-minute adjustments and ensuring that everything ran smoothly. Together, Alham and Celeste worked side by side, ensuring that all attendees, both youth and adult, received their jackets and had a positive experience. The atmosphere at the senior center was one of warmth and excitement as families arrived to collect their jackets. Kelvin and Sherrie welcomed everyone with gratitude and spoke about the importance of community. “What we’re doing today is about more than just giving out jackets,” Kelvin said. “It’s about coming together as a community, showing our youth that we care for them, and sharing the warmth of compassion with everyone here.” As the day went on, the event demonstrated the power of collaboration. Youth helped seniors collect their jackets, and families connected with volunteers from both Serramonte Subaru and Family Giving Tree. The event was not just about giving material items—it was about building relationships, fostering a sense of unity, and showing the power of giving back to those in need. Alham played an important role in supporting the distribution process and assisting wherever needed. Her efforts, alongside Celeste’s support from Family Giving Tree and Kelvin and Sherrie’s leadership, ensured that the event was a success and that the community felt supported and cared for. As the event came to a close, Kelvin took a moment to thank everyone involved, especially Alham for her support. “Today, we’ve shown that when we come together as a community, we can make a real difference,” Kelvin said. “It’s not just about handing out jackets—it’s about lifting each other up and showing that we truly care.” Alham, Celeste, and Kelvin and Sherrie shared a moment of appreciation, knowing that the day’s efforts had made a lasting impact on the local community. The Subaru Loves to Help event was more than just a charitable act; it was a demonstration of the power of collaboration, community, and caring for one another. The event was a perfect example of how partnerships between organizations like Serramonte Subaru, Family Giving Tree, and Kelvin and Sherrie’s ministry could come together to make a difference. The impact of this day would resonate far beyond the jackets distributed—it was about strengthening the bonds of community and showing the power of kindness in action.
A Heartfelt Farewell: Zeina’s Final Year as a Girl Scout – Serramonte Subaru 2025 - Dina B
As Zeina bids farewell to her final year as a Girl Scout, we find ourselves reflecting on the incredible journey we've shared with her and her family over the past five years. For nearly half a decade, Zeina and her sister Yara (who has always been by her side, though not always in the pictures) have brightened our dealership with their infectious smiles and wagons full of delicious Girl Scout Cookies. It’s become a tradition we cherish, eagerly anticipating their annual visits. This year, however, holds a special place in our hearts as it marks Zeina's last year as a Girl Scout. What an honor it has been to witness Zeina grow into a confident, ambitious young woman, mastering skills that extend far beyond cookie sales. From goal-setting to money management, from learning about business ethics to making sound decisions, Zeina has truly embodied the spirit of the Girl Scouts – and we’ve had the privilege of supporting her along the way. Each year, Zeina and Yara bring more than just cookies to Serramonte Subaru. They bring stories, laughter, and the pure joy of seeing young girls thrive in their community. We've had the pleasure of hearing about their scout activities, their accomplishments, and the new lessons they’ve learned each year. As they fill their wagon with the support of our team and community, we know we’re doing more than just supporting a great cause; we’re investing in future leaders. This annual tradition wouldn’t be possible without the wonderful coordination of Alham Isbeih, who ensures that every year, the Girl Scouts’ visits run smoothly and that we can continue to support this fantastic initiative. Alham’s dedication and passion for the program have been invaluable, and we’re so grateful for the effort that goes into making these visits special. Zeina’s farewell as a Girl Scout is bittersweet, but we know the lessons she’s learned will stay with her for a lifetime. We’re grateful for the trust that their family has placed in us over the years, and we look forward to seeing the incredible things Zeina and Yara will continue to achieve as they take the skills they’ve honed into the next chapter of their lives. While this may be Zeina’s last year as a Girl Scout, we’re excited to continue our tradition of support, knowing that Yara will still be with us for another year or two before her own Girl Scout retirement. We’ll continue to welcome Yara with open arms, as we’ve done for years, and cheer her on as she follows in Zeina’s footsteps. Thank you to Zeina, Yara, and their family for including us in this journey. The values of courage, confidence, and character have always been at the heart of our relationship with them, and we look forward to supporting Yara until her own final Girl Scout cookie delivery. Here’s to Zeina and Yara, and to all the Girl Scouts who remind us of the importance of supporting one another and creating a safe, welcoming environment for all.
A Spooktacular Night of Safety - Alham I
At Serramonte Subaru, safety is a top priority for both our customers and their families, so when this opportunity came up to ensure a safe, fun, and festive Halloween for local kids, we jumped at the chance. With a little help from our friends, we were able to bring the community together to create something special. What makes Serramonte Subaru truly special is the unwavering support from our entire team. Alham is always fully supported by Arash H., our General Manager, who shares her passion for sponsoring events that benefit children and families. Arash and Alham both enjoy being actively involved in events that bring joy to local kids. Their dedication to supporting the community is evident in everything they do, and together, they’re always ready to lend a hand whenever there’s an opportunity to make a positive impact. Alham, one of our dedicated team members, quickly took the lead. She worked hand-in-hand with the director of Building Kidz to make sure the event would be a success. From coordinating logistics to gathering treats and activities for the children, Alham made sure every detail was in place. It was a chance to give back and show our support for the families who trust us. As the big day approached, excitement filled the air. Our team decked out a brand-new 2025 Subaru Outback with spooky Halloween decorations, turning it into a fun and safe stop for the kids to visit. From cobwebs to pumpkins, the Outback was transformed into a festive and welcoming space. The families loved seeing our vehicle as part of the event, and it became one of the highlights of the night! On Halloween evening, Alham was on hand to engage with families, passing out delicious treats and taking the time to chat with parents and kids alike. Watching the children’s faces light up as they went from car to car, collecting candy and enjoying the activities, made it clear that the event was a huge success. At Serramonte Subaru, we know that the strength of our community depends on the people in it, and we’re honored to be part of the Building Kidz family for this special event. The Trunk or Treat wasn’t just about giving out candy—it was about building lasting connections and helping create memories for these kids and their families. We’re proud to have been able to make this Halloween a little brighter and a lot safer, all thanks to the Love Promise spirit of Subaru—because at Serramonte Subaru, we don’t just sell cars; we’re dedicated to strengthening the bonds that bring our communities together. Thank you, Building Kidz, for letting us be a part of your first-ever Trunk or Treat event! We look forward to many more opportunities to serve and support our local families.
